19th November 2009 J&V Store – Via Melzo Milan
Neverending, designed by Luca Nichetto, is a thin ribbon made of DuPont™ Corian® that unrolls creating a neverending element. Today we start over again from that ribbon presenting its natural evolution into seats and tables. A project characterized by different parts and functions: from exhibition setting to modular and partition wall made of sittings and flat surfaces. A balance of void and solid spaces that furnishes with elastic and flexible shapes the space around. The exhibition setting is characterized by a thin ribbon made of words taken from the allegoric romance Hypnerotomachia Poliphili by Francesco Colonna (La Battaglia Amorosa di Polifilo) selected for its dreamy power…The sinuous ribbon, inspired by the concept underlying the all project of the Neverending, creates a scenographic path that invites the visitors to follow it in a journey into the J&Vstore until the first floor, heart of the exhibition.